Thursday, May 20, 2010

Trust me, it's 100xBetter!

100xBetter is a design & build studio located in Downtown Los Angeles. They have been around since 1999. Will Rollins and Brendan Sowersby combine CNC manufacturing technology with high quality materials and a minimalist sensibility. Specializing in hand crafted furniture and custom environments, their attention to detail is unique. With design that optimizes function while maintaining simplicity, 100xBetter is the solution for any client looking to create a future in their space. They say they also build robots and how cool is that!

So, no doubt that each of us at some point and time in our life has looked at or purchased something from IKEA or West Elm, right? And with that purchase comes both a level of frustration and a regret when trying to assemble it. Fast forward to the time that you've finally got it assembled and now it's time to move! One word - dumpster.

100xBetter understands that frustration has taken care of the problem. The typical run-of-the-mill, ready-to-assemble furniture that everyone buys from West Elm and IKEA, are made from cheap disposable material. Once you build it, you can never disassemble the item because you have to screw them together. Conversely, the pieces by 100xBetter use only high end, durable materials (Baltic Birch), are cut out of a CNC mill, and you can assemble it and disassemble it however many times you want. Genius!

A desk, a loveseat, and a shelving system... all in one single flat pack?
I, too, was amazed at the clever level of reconfigurability when I saw these new pieces. Recently debuting at Ford & Ching's Los Angeles showroom, 100xbetter, brings a whole new level of RTA (ready-to-assemble) design.

To put the pieces together, it really is just press fit, with exception of the wall brackets for the shelves, which need to be set into the wall studs. There is no need for screws, allen bolts, a jigsaw, or any of that.
And when all is disassembled, the pieces lay together in a perfect flat pack. It's pretty impressive.

Check their stuff out at


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